What Is Domain Authority and What Is a Good Score?

A slate showing a domain authority

In the world of SEO, Domain Authority (DA) is a term that pops up often—but what does it really mean? And more importantly, what is a good domain authority score for your website?

Whether you’re new to SEO or trying to boost your rankings, understanding DA can give you a clear advantage. In this blog, we’ll explain what is domain authority, how it works, and what kind of score you should aim for. We’ll also cover useful tools like a domain authority checker, and clear up the difference between domain authority and domain rating.

What Is Domain Authority?

Domain Authority is a search engine ranking score developed by Moz. It predicts how likely a website is to rank in search engine results. The score ranges from 1 to 100—the higher the number, the better your site is likely to perform.

Your DA score is based on multiple factors like the number of backlinks, link quality, site age, and overall SEO performance. But remember: DA is not a metric used by Google; it’s a tool for comparison and improvement.

What Is a Good Domain Authority Score?

There’s no “perfect” number, but here’s a general guide:

  • 1–20: New or small websites
  • 21–40: Moderate, growing authority
  • 41–60: Strong DA, competitive
  • 61–80: Very strong, well-established
  • 81–100: Top-tier websites (like Wikipedia or YouTube)

So, what is a good domain authority number? It depends on your niche. For a new blog, 30+ is a great target. If you’re competing with major brands, aim higher.

How to Check Your Domain Authority?

To check your DA, use a domain authority checker. Here are a few tools:

These tools will show you your score, backlinks, referring domains, and more.

What Is Domain Authority DA?

DA stands for Domain Authority—a term commonly used in the SEO world. It’s a score developed by Moz to estimate how well a website is likely to rank on search engines. The score ranges from 1 to 100, and the higher your DA, the stronger your website’s SEO authority.

You’ll often see “DA” mentioned in SEO tools, audits, and reports. For example: “Your DA increased from 35 to 42.” This means your site’s authority and ranking potential have improved.

What Is the Difference Between Domain Authority and Domain Rating?

This is a common question: What is the difference between domain authority and domain rating?

  • Domain Authority (DA) is Moz’s metric.
  • Domain Rating (DR) is from Ahrefs.

Both serve the same purpose—measuring backlink strength—but they use different algorithms and data sources.

In short: DA = Moz. DR = Ahrefs. Both are useful, but don’t compare them directly.

What Is the Purpose of Domain Authority?

The purpose of domain authority is to help you understand your site’s SEO strength compared to others. It’s a relative metric that helps you:

  • Benchmark progress over time
  • Compare your site with competitors
  • Identify SEO opportunities
  • Measure the impact of your link-building efforts

Conclusion:

Understanding what is domain authority and what is a good domain authority score is essential for building a strong SEO strategy. Use a reliable domain authority checker, track your progress, and focus on creating quality content and backlinks.

While DA isn’t a direct Google ranking factor, it’s a powerful tool to measure your site’s potential and competitiveness. As the best SEO agency in India, we help businesses improve their domain authority through ethical link building, on-page optimization, and strategic content planning—so you not only rank better but grow faster in your niche.

Contact us today to build your DA and climb higher on search engines.

Ready to Sprout? 🪴

Recent Post
Ready to Cultivate & Watch Your Business Grow?

Let’s build your brand’s online presence with personalised digital marketing strategies and watch your business grow starting today.